About Tactimetry # Human-led creative. AI speed. We’re a creative and performance company founded by siblings who previously worked at Meta and Google. We make ads, films and brand visuals for consumer brands, and help them learn from the results. [Talk to the team](https://tactimetry.com/start/) [Explore our case studies](https://tactimetry.com/work/) Our mission ## Help good brands go further. We help consumer brands make creative that reflects who they are and gives customers a reason to choose them. Our team handles strategy and production, using our own software and AI tools to test ideas and make new versions faster. Campaign results help us decide what to try next. Made with Tactimetry ## The thinking comes to life. [Explore our case studies](https://tactimetry.com/work/) [NB1](https://tactimetry.com/work/nb1/) [Stewart & Strauss](https://tactimetry.com/work/stewart-strauss/) [SomeSome](https://tactimetry.com/work/somesome/) Our values, in practice ## People lead. Technology accelerates. 01 / Care for the brand ### Make it feel like you. We take time to understand your product, audience and ambitions. Your voice guides the work, from the first concept to the smallest detail. 02 / Human led. AI speed. ### Make time for more ideas. Our team owns the direction and the decisions. AI helps us explore ideas, produce variations and refine the work faster, with people reviewing every step. 03 / Learn and improve ### Create with growth in mind. We connect creative choices to performance. What people watch, click and buy helps us understand what works and make the next round better. Meet the founders ## Siblings first. Co-founders, too. We’re Robin and Julia Taconet. Before building Tactimetry together, we worked at Meta and Google. We bring that experience to the brands we work with today. As siblings, we’ve learned to be honest with each other and take responsibility for the work we share. We bring the same approach to our clients: stay in touch, keep our word and speak up when something needs to change. Co-founder Ex- ### Robin Taconet Bringing experience from Meta to your creative and performance. [Connect with Robin on LinkedIn](https://www.linkedin.com/in/robin-taconet/) Co-founder Ex- ### Julia Taconet Bringing experience from Google to the way we build, create and learn. [Connect with Julia on LinkedIn](https://www.linkedin.com/in/julia-taconet) A family business with global ambition ## Creative for brands around the world. We work with brands around the world, adapting their campaigns for different languages and markets. Across borders ### 5+ languages. 10+ countries. From a new audience to a new market, we help brands adapt their creative while keeping their identity intact. Venture backed ### Built for the long term. Backed by Forum Ventures and RightSide Capital Management , we’re investing in our creative team and the software they use. The technology behind the craft ## The AI tools behind our work. We work closely with OpenAI, Anthropic, and ElevenLabs to develop our proprietary platform. - - - [How it works](https://tactimetry.com/platform/) Let’s build something together ## What are you working on next? Tell us about your brand and where you want to take it. We’ll talk through how our team can help. [Talk to the team](https://tactimetry.com/start/) [Explore our case studies](https://tactimetry.com/work/)