Variations & localization

# Take your next campaign further.

Adapt the work you already have for a new opening, a new format or a new market.

SomeSome / Spanish-language campaign film

## You have a direction worth building on.

We identify what stays consistent and what needs to change. That can mean a new hook, a shorter edit, different on-screen text or a full language adaptation. Scripts, voice and visuals are reviewed together.

### What we can make

- A variation plan with a clear purpose for each version

- Adapted scripts, voice, captions and on-screen text

- Finished assets for the agreed languages and placements

For SomeSome, we produced 100+ video variations across 10 markets in Spanish and English. NB1’s campaign brought one persona to English, French and German audiences.

[See the SomeSome case study](https://tactimetry.com/work/somesome/)

## Before we make the work

### What to bring

The original creative, source assets, target markets and brand language guidelines. If the work has run before, share what you learned from it.

### What we agree together

Choose which variable to change and how you will compare the versions. One language is included in each standard plan; additional languages and adaptation work are scoped separately.

[Questions about timing, reviews and working together](https://tactimetry.com/faq/)

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