Supplements & vitamins

# Help people understand where your product fits.

Bring approved product information into a story about everyday use.

NB1 / Performance-led film

## Make the routine as clear as the product.

A supplement ad has to explain what the product is and why someone would make it part of their day. We work from your approved claims and references, then shape the message, product moments and creative around a specific audience.

### What we can make

- People-led films that put the product in context

- Product detail and imagery for the same campaign

- Language and hook variations to test

NB1’s brief led to 36 films in three languages and three markets, built around one consistent persona.

[See the NB1 case study](https://tactimetry.com/work/nb1/)

## Before we make the work

### What to bring

Approved claims and product information, audience priorities, brand references and your existing assets. Your team approves product language before production.

### What we agree together

Start with one audience and one reason to choose the product. Agree which claims can be used, what needs to be shown and who will sign off on the creative.

[Questions about timing, reviews and working together](https://tactimetry.com/faq/)

Further reading

[How to Use AI to Beat Creative Fatigue in Supplement Advertising Without Losing Brand Authenticity](https://tactimetry.com/research/ai-supplement-ad-creative-fatigue/)

[Explore people-led creative](https://tactimetry.com/creative/video-ads/)

[Other industries](https://tactimetry.com/industries/)