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One persona. Three markets.

# NB1

36 campaign films in English, French and German. One recognisable persona brings the science and the everyday benefits of NB1 into the same creative world.

36 campaign films

3 languages

1 consistent persona [Talk to the team](https://tactimetry.com/start/)

NB1 / Campaign film. Press play to watch

The challenge

## A new audience. A more relevant story.

Reach high-achieving women in a category that had largely spoken to men.

French / The same campaign

German / The same campaign

English / The same campaign

By the numbers

## The campaign in three languages.

36 campaign films

3 languages

1 consistent persona

Delivered creative scope. Advertising performance results are not presented here.

The work

## A campaign built around Amelia.

Keep one recognisable persona, Amelia, across the campaign. Explore two messaging territories: scientific transparency and clear everyday performance.

- Audience & market analysis

- Persona & message development

- Creative direction & production

- 36 videos · English, French & German

[Talk to the team](https://tactimetry.com/start/)

[Original project account ↗](https://tactimetry.com/case-studies/nb1)

Performance-led film

Founder-style narrative

Product creative

The strategy in detail

## One persona. Two messages.

01 / Messaging territory

### Scientific & data-oriented

Clinical transparency, gut sequencing and raw data.

02 / Messaging territory

### Simple & results-driven

Clear, daily performance outcomes.

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