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Making global feel local

# SomeSome

100+ video creative variations across 10 markets in Latin America and the U.S. Multilingual AI creators and product-led concepts introduce SomeSome in Spanish and English.

100+ video creative variations

10 markets · Latin America + U.S.

2 languages · Spanish + English [Talk to the team](https://tactimetry.com/start/)

SomeSome / Campaign film. Press play to watch

The challenge

## Introduce a new app. Make it feel familiar.

Introduce an unfamiliar social app across multiple markets without feeling generic or foreign.

Spanish-language campaign film

Live translation / Your new circle is global

Verified safety / Real people. Zero bots.

By the numbers

## One creative system. Local relevance.

100+ video creative variations

10 markets · Latin America + U.S.

2 languages · Spanish + English

Creative volume and market coverage reported in Tactimetry’s Ai4 portfolio.

The work

## People, product and a reason to connect.

Combine multilingual AI creators with product-led concepts focused on live translation and verified safety. Adapt the language and market context while keeping the product promise consistent.

- Multilingual AI creator films

- Product-led campaign concepts

- 100+ video creative variations

- 10 markets across Latin America and the U.S.

- Spanish and English adaptations

[Talk to the team](https://tactimetry.com/start/)

Spanish-language campaign film

Live translation / Your new circle is global

Verified safety / Real people. Zero bots.

The strategy in detail

## Two ways to make the app relevant.

01 / Messaging territory

### Human connection

Multilingual AI creators introduce the app in a voice and context that feel local.

02 / Messaging territory

### Product confidence

Show live translation and verified safety through clear, product-led concepts.

More from Tactimetry

## Different brands. Distinctive creative.

← →

[

NB1 36 videos · 3 languages · 3 markets

### One persona. Three markets.

Reach high-achieving women in a category that had largely spoken to men.

Read the case study →](https://tactimetry.com/work/nb1/)

[

Stewart & Strauss 20 videos · 74% of purchases driven by campaign videos in the first 30 days

### From customization to identity.

Give shoppers an emotional reason to choose a custom jacket.

Read the case study →](https://tactimetry.com/work/stewart-strauss/)

[See all case studies →](https://tactimetry.com/work/)