[Home](https://tactimetry.com/) / [Case studies](https://tactimetry.com/work/) / Stewart & Strauss Wear Your Story # Stewart & Strauss 20 campaign videos turned a custom jacket into a statement of identity. JacketShop.com reports that campaign videos drove 74% of purchases in the first 30 days. 20 campaign videos 74% of purchases driven by campaign videos 30 days measurement period [Talk to the team](https://tactimetry.com/start/) Stewart & Strauss / Campaign film. Press play to watch The challenge ## Make customization feel personal. Give shoppers an emotional reason to choose a custom jacket. Campaign film Individual identity, in one shared frame Detail from the campaign film By the numbers ## Creative that helped drive purchases. 20 campaign videos 74% of purchases driven by campaign videos 30 days measurement period Source: Tactimetry Ai4 portfolio, JacketShop.com. Campaign videos drove 74% of purchases in the first 30 days. The work ## From the stitch to the story. Build the campaign around “Wear Your Story.” Use individual characters, group portraits and tactile details to make personalization feel personal. - Brand strategy - Campaign platform & creative direction - 20-video paid-social campaign - Campaign variations [Talk to the team](https://tactimetry.com/start/) [Original project account ↗](https://tactimetry.com/case-studies/stewart-strauss) Campaign film Individual identity, in one shared frame Detail from the campaign film More from Tactimetry ## Different brands. Distinctive creative. ← → [ NB1 36 videos · 3 languages · 3 markets ### One persona. Three markets. Reach high-achieving women in a category that had largely spoken to men. Read the case study →](https://tactimetry.com/work/nb1/) [ SomeSome 100+ videos · 10 markets · 2 languages ### Making global feel local. Introduce an unfamiliar social app across multiple markets without feeling generic or foreign. Read the case study →](https://tactimetry.com/work/somesome/) [See all case studies →](https://tactimetry.com/work/)