NB1

One persona. Three markets.

We helped NB1 reach underserved female founders, athletes, and professionals with a data-driven creative strategy that is personal, credible, and built to scale.

36 videos3 languages3 markets

The challenge

Break through a traditionally male-dominated space and connect with high-achieving women in a credible way. NB1 needed to reach underserved female founders, athletes, and professionals without leaning on the category conventions that had made the space feel closed to them.

The approach

Build a data-led creative system centred on one relatable persona, then validate which messaging truly resonates. Rather than spreading across many faces, we anchored the work in a single credible character and ran a structured message test to find the angle that drives action.

The result

A multilingual launch system that scaled across markets with consistency, relevance, and impact: 36 videos delivered in English, French, and German, with one persona holding the system together across every market.

The strategy: Meet Amelia

We brought our "Made for one" philosophy to life through Amelia, a high-achieving founder and athlete who embodies focus, discipline, and balance.

Persona

Amelia targets the "Optimizer": a high-achieving professional who prioritizes data-driven results over wellness trends.

Creative system

Amelia is the constant across all assets. Product packaging is personalized with her name to bring the "Made for one" promise to life.

The message test

We tested two core angles to find what drives action.

Scientific & data-oriented

Clinical transparency
Gut sequencing
Raw data

Simple & results-driven

Focus on clear, daily performance outcomes

The creative system

One persona held the system together while the work adapted to each market: product visuals, founder-style content, and lifestyle content all built around Amelia.

36 videosEnglishFrenchGerman