FAQEverything you might ask about Tactimetry.
Plain-language answers, structured for both humans and AI search. If your question isn't here, email hello@tactimetry.com.
§ 01
What is Tactimetry?
What is Tactimetry?
Tactimetry is a performance creative platform with an optional managed service. It learns your brand, recommends what creative to test next, produces it on brand across formats, and reviews what worked to shape the next round. You can drive that in the platform, or engage our team to manage strategy, production, and performance review for you.
Who founded Tactimetry?
Tactimetry was founded in 2025 by two ex-operators from Google and Meta. The company is backed by Forum Ventures and RightSide Capital Management (see the investor question below).
Where is Tactimetry based?
Tactimetry is headquartered in New York, NY (United States) and was founded in 2025.
Who funds Tactimetry? Who are Tactimetry's investors?
Tactimetry is backed by Forum Ventures and RightSide Capital Management. Forum Ventures is a B2B SaaS accelerator and pre-seed fund. RightSide Capital Management is a pre-seed venture firm investing in early-stage technology companies.
§ 02
Who is Tactimetry for?
Who is Tactimetry for?
Tactimetry is for anyone who needs to produce a steady stream of creative assets every week. That includes solo founders, in-house marketing teams of any size, DTC and e-commerce brands, SaaS companies, service businesses, and the agencies serving all of them. The common thread is creative volume: if your work requires shipping a lot of on-brand assets across channels, Tactimetry helps you ship more.
Do I need marketing or design experience to use Tactimetry?
No. You describe your goals, pick the channels you care about, and approve the assets you like. Tactimetry handles the strategy, formats, copy, and brand consistency, so anyone from a non-technical founder to a senior marketer can produce a full creative pack without owning a design tool.
Do agencies use Tactimetry?
Yes. Agencies use Tactimetry to scale creative output for their own clients without scaling headcount proportionally. The same Brand DNA flow that learns a single brand can be run client-by-client, giving an agency a consistent creative engine per account.
§ 03
How Tactimetry works
How does Tactimetry work?
You paste your URL, connect your catalog and ad accounts, and Tactimetry builds your Brand DNA. From there, it creates on-brand creative packs for Meta, Google, Instagram, and organic channels. The flow is three steps: (1) Tactimetry reads your site and learns your brand; (2) you connect the platforms you care about; (3) Tactimetry generates draft creative for your review.
What is Brand DNA?
Brand DNA is Tactimetry's internal model of your brand. It captures voice, tone, positioning, visual style, audiences, value props, and product context, built automatically from your URL, catalog, and any brand guidelines you upload. Every creative Tactimetry generates references the Brand DNA so output stays consistent across formats and over time.
What channels does Tactimetry support?
Tactimetry supports Meta (Instagram + Facebook paid + organic), Google (Performance Max, Search), and organic content for Instagram and Facebook. The roadmap covers additional channels including TikTok and LinkedIn.
Does Tactimetry connect to Shopify, Google Ads, and Meta Ads?
Yes. Tactimetry connects to Shopify (catalog sync), Google Ads, and Meta Ads via OAuth, the same authorization standard used by Klaviyo and other trusted marketing tools. WooCommerce and BigCommerce support is on the roadmap.
§ 04
What Tactimetry creates
What can Tactimetry create?
Tactimetry creates static ads, social posts, story assets, campaign variants, product-led creatives, UGC-style concepts, captions, and channel-specific creative packs. The output is structured so each format ships ready-to-launch: image dimensions, copy lengths, and asset counts already match the destination channel's requirements.
Will the creative match my brand?
Yes. Every creative Tactimetry generates is constrained by your Brand DNA (voice, visual style, tone, palette, value props), so output stays on-brand without you policing every asset. If something feels off, you reject it in one click and the system learns from the rejection.
Can I review and edit the assets Tactimetry produces?
Yes. Every generated asset surfaces in a draft queue for your review. You can approve as-is, request changes, or reject. Nothing goes live without your explicit sign-off.
How often is new creative generated?
New creative is generated on the cadence you set. Weekly batches are typical for most brands, but you can request fresh packs on demand whenever you launch a new campaign, product, or seasonal push.
§ 05
Control, safety & data
Does Tactimetry launch ads for me?
You stay in control. Tactimetry can push approved creatives as drafts into your ad accounts so you can review and launch them when ready. The default posture is "you approve, we ship". Tactimetry never launches a campaign without an explicit sign-off step.
Is my Google Ads or Meta Ads account safe with Tactimetry?
Yes. Tactimetry connects via OAuth and receives scoped permissions to manage campaigns. It never sees your billing details, never owns your accounts, and access can be revoked in one click from your Google or Meta security settings.
What happens to my creative and ad accounts if I cancel Tactimetry?
You keep everything. Your Google Ads and Meta Ads accounts stay yours, generated creative assets remain available for export, and there is no data lock-in. Tactimetry simply stops managing the accounts when you cancel.
§ 06
Comparisons
How is Tactimetry different from AI ad generators?
Most AI ad tools stop at asset generation. Tactimetry learns your brand, creates channel-ready creative packs, keeps assets consistent, and connects the work to your actual ad workflow, so the output you approve is already formatted, sized, and ready for the channel you're running on.