What to bring
Approved claims and product information, audience priorities, brand references and your existing assets. Your team approves product language before production.
TactimetryTalk to the teamSupplements & vitamins
Bring approved product information into a story about everyday use.
A supplement ad has to explain what the product is and why someone would make it part of their day. We work from your approved claims and references, then shape the message, product moments and creative around a specific audience.
NB1’s brief led to 36 films in three languages and three markets, built around one consistent persona.
See the NB1 case studyApproved claims and product information, audience priorities, brand references and your existing assets. Your team approves product language before production.
Start with one audience and one reason to choose the product. Agree which claims can be used, what needs to be shown and who will sign off on the creative.
Further reading
How to Use AI to Beat Creative Fatigue in Supplement Advertising Without Losing Brand AuthenticityYOUR CREATIVE TEAM, FROM BRIEF TO NEXT TEST