TactimetryTalk to the teamOne persona. Three markets.
NB1
36 campaign films in English, French and German. One recognisable persona brings the science and the everyday benefits of NB1 into the same creative world.
The challenge
A new audience. A more relevant story.
Reach high-achieving women in a category that had largely spoken to men.
By the numbers
The campaign in three languages.
Delivered creative scope. Advertising performance results are not presented here.
The work
A campaign built around Amelia.
Keep one recognisable persona, Amelia, across the campaign. Explore two messaging territories: scientific transparency and clear everyday performance.
- Audience & market analysis
- Persona & message development
- Creative direction & production
- 36 videos · English, French & German
The strategy in detail
One persona. Two messages.
Scientific & data-oriented
Clinical transparency, gut sequencing and raw data.
Simple & results-driven
Clear, daily performance outcomes.
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