TactimetryTalk to the teamMaking global feel local
SomeSome
100+ video creative variations across 10 markets in Latin America and the U.S. Multilingual AI creators and product-led concepts introduce SomeSome in Spanish and English.
The challenge
Introduce a new app. Make it feel familiar.
Introduce an unfamiliar social app across multiple markets without feeling generic or foreign.
By the numbers
One creative system. Local relevance.
Creative volume and market coverage reported in Tactimetry’s Ai4 portfolio.
The work
People, product and a reason to connect.
Combine multilingual AI creators with product-led concepts focused on live translation and verified safety. Adapt the language and market context while keeping the product promise consistent.
- Multilingual AI creator films
- Product-led campaign concepts
- 100+ video creative variations
- 10 markets across Latin America and the U.S.
- Spanish and English adaptations
The strategy in detail
Two ways to make the app relevant.
Human connection
Multilingual AI creators introduce the app in a voice and context that feel local.
Product confidence
Show live translation and verified safety through clear, product-led concepts.
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