TactimetryTalk to the teamWear Your Story
Stewart & Strauss
20 campaign videos turned a custom jacket into a statement of identity. JacketShop.com reports that campaign videos drove 74% of purchases in the first 30 days.
20campaign videos
74%of purchases driven by campaign videos
30 daysmeasurement period
The challenge
Make customization feel personal.
Give shoppers an emotional reason to choose a custom jacket.
By the numbers
Creative that helped drive purchases.
20campaign videos
74%of purchases driven by campaign videos
30 daysmeasurement period
Source: Tactimetry Ai4 portfolio, JacketShop.com. Campaign videos drove 74% of purchases in the first 30 days.
The work
From the stitch to the story.
Build the campaign around “Wear Your Story.” Use individual characters, group portraits and tactile details to make personalization feel personal.
- Brand strategy
- Campaign platform & creative direction
- 20-video paid-social campaign
- Campaign variations
More from Tactimetry
Different brands.
Distinctive creative.
NB136 videos · 3 languages · 3 marketsOne persona.
One persona.
Three markets.
Reach high-achieving women in a category that had largely spoken to men.
Read the case study
SomeSome100+ videos · 10 markets · 2 languagesMaking global
Making global
feel local.
Introduce an unfamiliar social app across multiple markets without feeling generic or foreign.
Read the case study
